The lifeguard towers in Los Angeles got a splash of color in 2010 with a public art project from Portraits of Hope. Painters young and old were able to lend a helping hand to transform the beaches in Los Angeles County. Portraits of Hope co-founder Ed Massey led the effort. The art work was put onto pre-cut panels that were then painted by volunteers.
It was amazing to see adults and kids alike all hard at work painting the pre-cut panels. The images above show the vinyl roof coverings. Shortomatic was able to re-produce several versions of the tower art onto shorts as well. The towers had to be prepared before the art panels could be installed. One weekend about 1500 LA volunteers hit the beaches of LA County to paint more than 150 lifeguard towers in preparation for the Ed Massey artwork to be hung. The towers are all orange, blue, green, yellow or purple and have already transformed the beaches for a Summer of Color. Shortomatic got in on the painting and it was a family affair with all of our kids involved. We managed two towers in about 4 hrs, all powered and coordinated by the Starbucks Community team.
As the first handful of Towers were unveiled, the Shortomatic.com team celebrated with Ed Massey and his family. A huge turn out of city officials joined in the celebration. Also pictured below is one of Ford’s Hybrid SUV’s contributed to the lifeguards for the summer’s duration.
Over the following 2 weeks, the remainder of the 156 Towers from Palos Verdes to Zuma were completed. The summer of color was officially in high gear with these lifeguard stands proudly standing on the beaches of Los Angeles.
Our board shorts fit right in with the colorful stands as men, women, and children all had the opportunity to purchase these limited edition custom board shorts.Share this post: