The controversial eccentric Bikram Choudhury rolls out a Yogamatic Yoga Towel at his West LA headquarters. Choudhury’s principal innovation—heat—is supposed to increase flexibility and prevent injury, but he came to it by necessity. In Japan, where he first taught, he found himself shivering through his postures during winter, so he brought in space heaters. Suddenly it was easier for his students to lock their knees and touch their palms to the floor. As an added benefit, the saunalike temperatures heightened their sense of euphoria and purification after workouts. In 1972, when he launched Bikram’s Yoga College of India in a tiny studio in the North Beach section of San Francisco, the heaters came with him. Bikram Yoga was born.
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